Indian M/C manufacturer Mahindra, just payed $4.1 million for the BSA Brand. Resurrecting old brands must be easier than creating new brands from scratch, even if the old brand is known as "Bastard Stopped Again". I have been the proud owner of BSAs, so I can't complain about the brand. Royal Enfield was different however, they actually bought the tooling and reproduced the funky old single. Fortunately, Mahindra did not buy any old BSA tooling for the likes of B50s or B25s, thank God ! But a Classic BSA Gold Star 500 single from original tooling, might appeal to a whole bunch of us old fogies. I am not so sure a water-cooled, Indian made ,750 twin with a BSA badge will excite anyone on brand recognition alone. Look at the 500 and 750 Indian made Harleys, a complete failure worldwide. No one wants to throw a leg over those crapcicles. You really have to have something that is really cool and inventive and good value for money to even come close to being successful in this hugely competitive motorcycle market. Good Luck BSA, I hope you come out with something Brilliant, Sexy and Affordable.
